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Multiple Call to Actions Increased Conversions by 20%
Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can lead to significant increases in conversions. The...
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Case Study: Removing Video increased conversion rate by 88.46%
There’s a golden rule to conversion optimization that is actually crucial to understand before you begin any optimization effort: What works for one site, may not work for yours (even if they’re in the...
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Improving Website Navigation Increased conversion rate by 18.5%
The following case study was conducted to improve site navigation and help customers successfully locate the products they are looking for. The test was designed to result for an increase in...
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[Webinar] Improving Website Navigation: How re-designing website navigation...
Join us for a 35-minute webinars that will examine a recent case study where we helped a client redesign site navigation to help visitors successfully locate the products they are looking for. The test...
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[Webinar] Getting 2x more conversions from product pages – Thursday 3/5/2015
Join us for another information filled webinar! For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and...
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Understanding Cognitive Progression Leads to 90% Increase in Subscriptions
Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value, investment, and price....
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Reducing Visitor Anxieties Increased Conversion Rate By 108%
The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for...
View ArticleClik here to view.
Improving Website Navigation Increased conversion rate by 18.5%
The following case study was conducted to improve site navigation and help customers successfully locate the products they are looking for. The test was designed to result for an increase in...
View ArticleClik here to view.
[Webinar] Getting 2x more conversions from product pages – Thursday 3/5/2015
Join us for another information filled webinar! For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and...
View ArticleClik here to view.
Understanding Cognitive Progression Leads to 90% Increase in Subscriptions
Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value, investment, and price....
View ArticleClik here to view.
Reducing Visitor Anxieties Increased Conversion Rate By 108%
The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for...
View ArticleClik here to view.
Case Study – Adding clarity to product pages and reducing visitor anxiety...
Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue. Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For...
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Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3%...
Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression. As a result, you...
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9 Surprising CRO Case Studies (and What They Can Teach You About Testing)
For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can...
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Case Study: How Incentives and Trust help a Billion-Dollar Company Increase...
Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives...
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How Decluttering and Highlighting Incentives Increased Conversions by 13.98%...
Incentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to...
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Improving Website Navigation Increased conversion rate by 18.5%
The following case study was conducted to improve site navigation and help customers successfully locate the products they are looking for. The test was designed to result for an increase in...
View ArticleClik here to view.
[Webinar] Getting 2x more conversions from product pages – Thursday 3/5/2015
Join us for another information filled webinar! For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and...
View ArticleClik here to view.
Understanding Cognitive Progression Leads to 90% Increase in Subscriptions
Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value, investment, and price....
View ArticleClik here to view.
Reducing Visitor Anxieties Increased Conversion Rate By 108%
The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for...
View Article