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How Decluttering and Highlighting Incentives Increased Conversions by 13.98%...
Incentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to...
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Improving Website Navigation Increased conversion rate by 18.5%
The following case study was conducted to improve site navigation and help customers successfully locate the products they are looking for. The test was designed to result for an increase in...
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Reducing Visitor Anxieties Increased Conversion Rate By 108%
The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for...
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Case Study – Adding clarity to product pages and reducing visitor anxiety...
Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue. Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For...
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Anticipating Visitor Needs On Product Pages Increases Conversions By 15.3%...
Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression. As a result, you...
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9 Surprising CRO Case Studies (and What They Can Teach You About Testing)
For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can...
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Case Study: How Incentives and Trust help a Billion-Dollar Company Increase...
Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives...
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$60 billion dollar company pivoted value proposition for a 14.72% increase in...
Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not...
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Case Study: Removing Video increased conversion rate by 88.46%
There’s a golden rule to conversion optimization that is actually crucial to understand before you begin any optimization effort: What works for one site, may not work for yours (even if they’re in the...
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How we tripled user activation rate on FigPii
We did a soft launch for FigPii in late January of this year. But we had a problem! Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation...
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